girls on the menu

Working with Child Rescue we launched ‘Girls on the Menu’ – a campaign to raise awareness of the seriousness surrounding the sex trafficking industry and ultimately attract new donations.

Controversial, fake takeaway menus portrayed young girls as the main dishes - highlighting the fact that these girls are merely seen as pieces of meat. A pop up restaurant event was also held and themed meticulously - holding it at a bar down the end of a dimly-lit, back street.

Our fundraiser had the largest attendance in Child Rescue NZ’s history and accomplished what was described as “the most incredible and provocative campaign I’ve ever seen for this issue, with unbelievable cut-through”. – JD, 2IC and front line rescue agent at Destiny Rescue.