New zealand’s herald

The Herald wanted to win the hearts of all New Zealanders and cement themselves as a source of truth for the country. They were also wanting a more prevalent position in the digital space.

Repositioning ‘The’ NZ Herald as ‘New Zealand’s’ Herald was a small tweak that made a big difference. A new line paired with a bold, clean, new look made the publication more engaging and the bespoke character pins made it come alive on social.