Thump cancer

Canteen asked us to help make their '5 signs of Cancer' famous. We needed a simple way to help young people remember the signs, so we came up with THUMP Cancer. Not only is this a mnemonic for the 5 signs (tiredness, heavy weight loss, unusual lumps, moles and pain), but it also possesses the proactivity and aggression we need in the fight against Cancer.

To make this work - we had to be where the young people were. And so, THUMP posters went up around town, lined fast food trays and organically made it’s way around social.

Canteen's Marketing Manager called it "one of the most hard hitting campaigns we've ever run." But more importantly, young people all around the country are learning about what signs to look for.